commercially exploit their life story often for film, TV series, documentary, podcast, book, etc. So with that being said, that's an that makes it a tangible industry. >> Yeah. But you also read the first sentence auction >> reverse or contractual bundle of rights permissions. uh obtained from a person >> obtained from a person to develop and exploit their story. >> Don't auction my [ __ ] Let me tell you. Yeah, but he can't. The whole place went back. So everything that you were going to buy and sell, you you were supposed to report. >> You lose the ability to >> and they're saying you didn't